China's Xiaomi Receives Almost 300,000 SUV Pre-orders in Minutes

China's Xiaomi Receives 300,000 SUV Pre-Orders in Minutes – A New Era for EV Disruption

Beijing, 01/07/2025 – Chinese tech giant Xiaomi has stunned the automotive industry by securing nearly 300,000 pre-orders for its first electric SUV, the Xiaomi SU7, within minutes of launch. The unprecedented demand signals Xiaomi’s potential to disrupt the EV market, leveraging its loyal fanbase and competitive pricing strategy.

Record-Breaking Pre-Orders

• 299,800 reservations logged in just 24 hours, with 88,898 finalized orders.

• Pricing Strategy: Starting at 215,900 yuan (US$29,800), undercutting rivals like Tesla’s Model 3 (279,900 yuan).

• Tech Appeal: The SU7 integrates Xiaomi’s HyperOS, offering seamless smartphone-to-car connectivity.

Why This Matters

1. From Smartphones to SUVs: Xiaomi’s leap into EVs mirrors Apple’s rumored ambitions but with faster execution.

2. Market Disruption: Competes directly with Tesla and BYD in China’s cutthroat EV sector.

3. Consumer Trust: Pre-orders reflect Xiaomi’s brand loyalty its smartphones outsold Apple in China in Q1 2024.

Challenges Ahead

• Production Scalability: Xiaomi’s factory can produce 200,000 vehicles annually will it meet demand?

• Profit Margins: Analysts question if the aggressive pricing is sustainable long-term.

Quote from Lei Jun, Xiaomi CEO:
“The SU7 is a milestone in our ‘Human x Car x Home’ ecosystem. We’re just getting started.”

Premier Li Qiang used the World Economic Forum in Tianjin this week to outline China's ambition to become a "major consumption powerhouse", emphasising policies to stimulate demand for high-value goods such as electric vehicles.